Skip to content
Media Global Blog

This Tug-of-War For CNN Highlights How Flawed American Journalism Has Become.

This past Thursday night, amid swirling speculation about a shooting at Brown University, CNN’s Kaitlan Collins took to social media, noting the confusion and guiding the public to her channel's 9pm newscast.

Although CNN is certainly not a flawless news source, her statement resonated for a lot of people. It remains one of the broadcasters where there exists fact-based and generally trustworthy reporting – especially during crises like the one taking place in the vicinity of a New Hampshire storage facility.

An Uncertain State During a High-Stakes Tug-of-War

But the news network, now middle-aged, finds itself in a vulnerable situation as two huge media empires battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has turned into a high-risk game of mergers and acquisitions, instead of as a question of what helps the information-seeking public.

“Here is one more case of the profound systemic issues with origins in many years of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The conjecture about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a more important point.

“It gets presented as a financial tale with influential figures as the protagonists, but there is scant discussion of the public interest,” Pickard added.

The Complicating Factor: The Former President

The CNN scenario is made more complex by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his main “fake news” antagonist.

Think back to the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.

Trump now asserts that the network requires new ownership. You can read that as ownership that will shield him from criticism and scrutiny. That is part of why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.

Trump has reason to favor that company more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that venerable news network.

A Possibility of Continued Instability

Significantly, if Netflix is successful, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a welcome development to many at the network, but it’s not exactly a guarantee of stability. That structure could position CNN for another sale. It never ends.

If you ask Timothy Wu, much of this is against the law, anyway. The prominent critic of big tech’s dominance wrote recently that competition laws should block both deals.

“Both acquisition attempts would be detrimental to the country, and both should be challenged by regulators,” Wu recently wrote.

The Core Issue and a Path Forward

No matter the outcome regarding CNN, the bigger problem endures.

“Our current system is a very structure that undermines democracy, but we ought not succumb to the belief that change is impossible,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and different policy decisions can address it.

Will that happen in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Reform is highly improbable now, but that should not imply it will not happen in the future.

Initiatives that bolster independent news organizations, aid local journalism, finance public media, and prevent the concentration of media power in a handful of hands are achievable – they are vital for a robust democracy.

In the world of media ownership, larger is not superior. And news organizations including CNN must not be tools in the most recent merger game.

About the author

Ruth Solis

A seasoned media analyst with over a decade of experience covering UK media developments and digital transformations.

Media Global Blog

Type to search articles.